Marketing is an incredibly important part of managing an investment property and one of the most important parts of marketing, is conveying the most important information about your property.
Listing descriptions convey this information and so are essential to the success of your real estate marketing. Professional images catch buyers' attention first when they browse real estate listings online, but the listing description conveys the tale of the home.
But, with the help of the team from Rent Easy, a premier Virginia property management company, your property marketing will go to the next level and attract long term tenants.
Create a Compelling Headline
A compelling headline reels in your prospects, so keep your title concise but descriptive and emphasize the location-specific benefits you get when someone live there.
Here are a few solid headline ideas that combine location facts with something special about the house:
- “Stunning 3-bedroom all-ensuite with a beautiful backyard”
- “Newly remodeled bungalow a few minutes from Downtown”
Give Detail on the Listing
The descriptive text accounts for the majority of your listing, and it's here that you should go through the home's major features. This would include any bedrooms, square footage, lot size, neighborhood, renovations, and so on.
As the property owner, you have the unique ability to create a tale about what makes the property distinctive. But don't just recite a laundry list of features.
Emphasize the benefits to a prospect that make your property alluring and use appealing, imaginative language that gives your prospect an idea of what it would be like to live in you.
Rent Easy has the technology and market knowledge to fill rental vacancies quickly. We can assist you with all elements of property management, from advertising your vacancy to establishing a listing to tenant screening and property maintenance.
Organize Your Features and Benefits
Once you've nailed your opening statement, keep emphasizing the most appealing features of your investment property. Make sure the information is well-organized to keep your prospects reading.
But make sure to tailor the language you use to reflect your target market. Otherwise, they may feel overwhelmed and lose interest if you’re listing if the phrasing doesn’t resonate with them.
Arrange the prominent elements of your property to fit around your photos and guide your prospects through the copy.
Prospects will now know what to expect when they walk through the house in person if the description and images are ordered from the front door to the backyard.
Avoid Fair Housing Violations
The Fair Housing Act is designed so that any citizen is not discriminated against when they try and rent a property.
Meaning you can't use any wording in your listing description that could be discriminatory against any of the seven protected classes: race, color, religion, national origin, gender, handicap, or familial status.
This also extends to the screening process, which must also avoid any action that could be considered discriminatory by the seven protected classes. If you have any questions about this, its best to contact a legal professional or property management company such as ourselves at Rent Easy.
The photographs you use in your property advert will significantly impact the number of prospects who try to contact you. Photos are the best way for a prospect to connect with your property – especially online.
When seeking to attract renters in any form of real estate, photographs help purchasers comprehend the marketability of the space. In any case, images leave a lasting impression on those who read property descriptions.
These photos should be prominently displayed in the property description, but they should also be extensively displayed in print publications such as newspapers, magazines, and brochures distributed at open houses.
Include a Call to Action
A call to action is a line at the end of your advert that tells purchasers what they should do next, for example:
- “Don’t miss out on this intriguing home. Make an appointment for a personalized tour today."
- "This home won't last long - book your showing now before it's gone,"
As a property owner, there are no reasons to feel overwhelmed by the rigors of marketing. The Rent Easy team has extensive experience in the real estate business and is ready help get you and your property ready. Whether you are looking for assistance in creating striking photographs or writing captivating copy, Rent Easy can help!
So, look no further than RentEasy if you're ready to deal with expert property managers who can help you maximize your return on investment.
Don't hesitate to get in touch with us right away!